Africa’s markets are growing—and German companies can benefit from this. Rising consumer spending power, a diverse talent pool, new supply options, and access to strategic raw materials are opening up opportunities. In this session, we’ll use concrete examples from companies to show why doing business in Africa is worthwhile, what real challenges exist, and how German companies can overcome them. Learn how the Ministry of Development’s “Invest for Jobs” initiative supports German companies in market entry, skilled workforce development, finding partners, and job creation. Join the discussion and test your own expectations in our live poll.