A shortage of skilled workers, rising customer expectations, and global crises—the market situation for sales will remain challenging in 2026 as well. The use of AI technology offers a way out of this downward spiral and can help relieve the burden on teams and make companies more competitive again. In this presentation, Alexander Müller, co-founder and co-CEO of the Berlin-based AI startup Workist, shares his experience and best practices from working with over 150 small and medium-sized businesses where Workist’s AI agents are already in use and support sales on a daily basis.