The shortage of skilled workers is no longer a looming threat for small and medium-sized businesses, but an operational reality that limits growth. Yet while companies complain about a lack of commitment, the younger generation is looking for purpose, flexibility, and leadership that treats them as equals. In this interactive format, we bring together experts and voices from Generation Z. We’ll discuss the topic openly: Why don’t old recruiting patterns work anymore? Discover best-practice examples that prove: Small and medium-sized businesses have exactly the values that Gen Z is looking for—you just have to communicate them effectively.